Email is opened and read immediately based on two criteria: (1) who sent it; or (2) what it’s about.
Tip #3: Strategic Business Writing: A Powerful, Cost-Effective Marketing Tool
Focus on the reader’s needs, wants, and desires and your words will pay you back.
Tip #2: What to Say; What Not to Say: How Much, and When
Another way to save time as you write less — and say more.
Tip #1: Alternate Formats: Because Writing is a Visual Art
Write for the eye as well as the brain.
